Clint Smith is the co-founder and CEO of Emma, a SaaS company out of Nashville, TN, that has created a new standard of success for bootstrapping businesses and hosting innovative, engaging conferences.
Smith and his co-founder conceived Emma’s email marketing platform in 2002 and took out a bank loan to fund their initial growth. By developing a healthy revenue model and focusing on customer acquisition from the start, they were able to break even on their cash flow only a year and a half later.
Fast forward a decade of continued growth, and the Emma team started hosting its annual Marketing United conference, which is open to all marketing professionals in addition to the company’s customers. Nearly 1,000 people attended the 2017 conference last month, allowing the team to establish deeper relationships with their customers and re-energize the larger marketing community.
In my interview with Smith, he shares the behind-the-scenes story of how he scaled Emma from an idea to an innovative email marketing company without investor funding. We also chat about how the Emma team is growing Marketing United into a leading conference for marketers between the coasts.
In this episode with Clint Smith, you’ll learn:
- Why hosting a conference can benefit your customers and employees
- Mistakes to avoid when hosting your conference
- How he bootstrapped Emma from idea to profitability
- Why a solid revenue model is key for a young business
- The importance of finding an outstanding advisor
- Emma’s strategies for keeping pace with innovation
Please enjoy this conversation with Clint Smith!
- Listen to it on iTunes.
- Stream by clicking here.
- Download as an MP3 by right-clicking here and choosing “save as.”
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Clint Smith Quotes from This Episode of Powderkeg:
“When employees get to see the energy, strength and size of the community they’re building and experience it up close, they get more fired-up than ever.” — Clint Smith
“It all boils down to good chemistry among highly-capable people, whether you’re talking about your whole team, your leadership team, your board or your investors.” — Clint Smith
“The lines separating life and business blur in a beautiful way when you do it right.” — Clint Smith
“When you think about the channels within digital marketing that matter most, every conversation starts with email.” — Clint Smith
Links and Resources Mentioned in this Episode:
Companies and Organizations:
Angel Investment Firms:
Clint Smith (LinkedIn)
Jay Baer (@jaybaer)
Jeff Middlesworth (LinkedIn)
Will Weaver (LinkedIn)
Peter McCormick (LinkedIn)
Did you enjoy this conversation? Thank Clint on Twitter!
If you enjoyed this session and have 3 seconds to spare, let Clint Smith know via Twitter by clicking on the link below:
What stood out most to you about what Clint shares in this podcast?
For me, it’s how he bootstrapped Emma from idea to profitability.
You? Leave a comment below.
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